DFW LED Lite ("we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have. By using our website at dfwledlite.com or contacting us for a quote, you agree to the practices described below.

1. Information We Collect

Information you provide directly

When you request a quote, contact us, or otherwise interact with our website, we may collect:

Name
Email address
Phone number
Physical address (for quotes and installation scheduling)
Service preferences and project details
Any other information you include in a message or form submission

Information collected automatically

When you visit our website, we (and our third-party partners) may automatically collect:

IP address and approximate location
Browser type, device, and operating system
Pages visited, time on site, and referring URL
Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

We use the information we collect to:

Respond to your quote requests and inquiries
Schedule and perform installations
Send appointment confirmations, follow-ups, and review requests
Communicate about promotions, seasonal offers, or company updates (you can opt out at any time)
Improve our website, services, and customer experience
Create audiences for online advertising on platforms such as Meta (Facebook/Instagram) and Google Ads
Analyze website traffic and ad performance
Comply with legal obligations

3. Advertising & Third-Party Platforms

We may share limited customer information — such as email addresses, phone numbers, names, and purchase values — with advertising platforms including Meta (Facebook/Instagram) and Google Ads for the purpose of:

Building Custom Audiences to reach existing customers with relevant offers
Creating Lookalike/Similar Audiences to find new potential customers
Measuring ad performance and conversions

This data is hashed (encrypted) before upload and is used solely for audience matching. These platforms are contractually prohibited from using your data for any purpose other than providing their advertising services to us. For more information, see Meta's Privacy Policy and Google's Privacy Policy.

4. Pixel & Conversion Tracking

Our website may use tracking pixels and scripts from Meta and Google to measure how visitors interact with our site after viewing or clicking an ad. These tools collect anonymized browsing data to help us understand which ads drive quote requests and installations.

5. Cookies

We use cookies and similar technologies for essential site functionality, analytics, and advertising. You can manage or disable cookies through your browser settings. Note that disabling cookies may affect site functionality.

6. How We Share Your Information

We do not sell your personal information. We may share it with:

Advertising platforms (Meta, Google) as described above
Service providers that help us operate our business (e.g., email, SMS, CRM, and payment processing tools)
Legal authorities if required by law or to protect our rights

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our customer records, and comply with legal obligations. You may request deletion at any time (see Section 9).

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights & Choices

You have the right to:

Opt out of marketing communications — click the unsubscribe link in any email or text STOP to any SMS
Request access to the personal information we hold about you
Request correction or deletion of your personal information
Opt out of ad-platform data sharing — contact us and we will remove your information from any uploaded audience lists

To exercise any of these rights, email us at [email protected] or call (817) 915-3266.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us:

Email: [email protected]
Phone: (817) 915-3266
Website: dfwledlite.com/contact