Had an Astoria quote? We install for up to 30% less.
DFW LED vs Astoria Lighting
Local Family Business vs Multi-City Franchise
Astoria Lighting operates in Atlanta, Austin, DFW, Houston, San Antonio, Edmonton, and more. We only serve DFW — because this is our home and every install gets our full attention.
DFW Installs
Full Warranty
Free Quote Response
& Insured
The Key Difference: Your Neighbor vs a National Franchise
DFW LED
Family-Owned • DFW-Only • Full Property Illumination
- Downward-facing LEDs illuminate your entire property
- $25/ft — no franchise overhead in your price
- Owners do the install — not subcontractors
- professional pixel-LED + Alexa + Google Home integration
Astoria Lighting Co.
Multi-City Franchise • 8+ Locations Nationwide
- $22-26/ft — franchise pricing with multi-city overhead
- Closed proprietary track system — franchise-locked service
- Serves 8+ metro areas — DFW is one of many
- Proprietary app — no Alexa/Google integration
Astoria spreads across 8+ cities. DFW LED focuses 100% on making DFW homes look incredible.
Side-by-Side Comparison
| Feature | DFW LED | Astoria Lighting |
|---|---|---|
| Business Model | Family-Owned, DFW Only100% focused on your area | Multi-City Franchise8+ metros across US & Canada |
| Serviceability | Open SystemAny qualified tech can service | Proprietary SystemClosed track, franchise-locked |
| DFW Focus | 100% DFW DedicatedLocal family business | Multi-City OperationDFW is one of 8+ markets |
| LED Technology | professional pixel-LED16M colors, Alexa & Google | Proprietary RGB-WWAstoria app only, no voice control |
| Track System | Alloy Tracks Under SoffitsHidden, color-matched | Closed Aluminum TrackColor-matched on fascia/soffits |
| Average Project Cost | $25/ftUp to 30% Less | $22-26/ftFranchise-level pricing |
| 150ft Home Example | ~$3,750Everything included | ~$3,300-3,900May vary by location |
| Warranty | Lifetime Workmanship + 3-Year PartsParts + labor covered | 10 Year WarrantyLights + installation covered |
| Smart Control | App + Alexa + GoogleMusic sync, voice control | Astoria App Only24 animation modes, no voice |
| App Reliability | Proven App (Established)Millions of users, regular updates | Astoria App (Newer)Reports of lost patterns after updates |
| Who Does the Install? | Business OwnersJerico & team — every job | Franchise TechniciansVaries by location |
| Installation Timeline | 2-4 WeeksDirect scheduling | VariesDepends on DFW crew availability |
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Better technology, lower price, and a team that's 100% focused on DFW
Why DFW LED Over Astoria Lighting
Better Price
Astoria charges $22-26/ft with multi-city franchise overhead. We're $25/ft because we're family-owned with zero franchise fees. On a 150ft home, that's $300-$900 in savings — plus you get better illumination.
Better Technology
professional pixel-LED integrates with Alexa, Google Home, and music sync out of the box. Astoria uses their own proprietary app with no voice control. Plus, their app has had reports of losing saved patterns after updates — Our app platform serves millions reliably.
DFW-Focused
Astoria manages crews across 8+ cities — Atlanta, Houston, Austin, Edmonton. We only serve DFW. That means faster scheduling, personal attention from the owners, and a team that knows every HOA requirement in North Texas.
Ready to Get Better Lights at a Better Price?
Skip the multi-city franchise markup. Get a free quote from a family-owned DFW team that does every install personally.
Why DFW Homeowners Choose Us Over Astoria
Real feedback from Dallas-Fort Worth homeowners who compared both options
"Astoria quoted me $3,600 to outline 150ft of roofline. For about the same price, DFW LED's lights actually wash down the front of my house — Astoria's just outline the roofline. Night and day difference — literally, and a much better lifetime workmanship + 3-year parts warranty."
✓ Full property illumination • ✓ Better lifetime workmanship + 3-year parts warranty
"What sold us on DFW LED was that Jerico himself does the install. With Astoria, we didn't know who'd show up — they've got crews across multiple states. We wanted someone local who takes pride in their work."
✓ Owner-installed • ✓ Personal relationship
"My buddy has Astoria and their app lost all his saved holiday patterns after an update. I've had zero issues with DFW LED — it works with Alexa so I just say 'turn on Christmas mode' and we're done. Way better system."
✓ Reliable app • ✓ Voice control built-in
Astoria Lighting vs DFW LED: Your Questions Answered
Everything you need to know about choosing between Astoria Lighting and DFW LED
Is Astoria Lighting a franchise?
Yes. Astoria Lighting Co. operates in 8+ metro areas including Atlanta, Austin, DFW, Houston, San Antonio, Edmonton, Kelowna, and Utah. This multi-city model adds overhead that gets passed to customers. DFW LED is family-owned and operates exclusively in DFW.
How much does Astoria Lighting charge in DFW?
Astoria Lighting averages $22-26 per linear foot in the DFW area, with most installations between $2,500-$4,500. DFW LED charges $25/ft — saving you up to 30% while providing superior downward-facing illumination that lights your entire property.
Does Astoria Lighting work with Alexa or Google Home?
No. Astoria uses their own proprietary app with 24 animation modes and music control, but no Alexa or Google Home integration. DFW LED's professional pixel-LED system works with Alexa, Google Home, and has built-in music sync — you can control your lights with your voice.
What's wrong with Astoria's app?
Users have reported that Astoria's app update in early 2026 resulted in lost saved patterns and changed functionality. Our app platform serves millions of users globally with reliable, regular updates and has never had a mass pattern-loss event.
Does Astoria have a better warranty than DFW LED?
Astoria offers a 10-year warranty covering lights and installation. DFW LED offers a lifetime workmanship + 3-year parts & labor warranty covering parts and labor. While Astoria's warranty is longer on paper, our local presence means faster service — you're calling the owner directly, not a franchise support line.
Can I switch from Astoria to your system?
Absolutely! We can assess your existing installation and provide a quote for upgrading to our downward-facing professional pixel-LED system. Many homeowners are surprised at the difference when their entire property lights up instead of just the roofline.
Do you serve Frisco, Flower Mound, and the DFW area?
Yes! We serve 58 cities across DFW including Frisco, Flower Mound, Plano, McKinney, Southlake, Keller, Fort Worth, Dallas, and surrounding communities. Free estimates within 24 hours — call (817) 915-3266.
Do you offer financing?
Yes! We offer in-house financing — 50% down and three equal monthly payments with no credit check and no interest. With lower costs than Astoria, many customers can afford our system with less financing needed.
Get Your Free Quote
Free quote in 2 hours • No obligation • Lifetime workmanship warranty
0% financing available • No credit check • Affirm monthly payments
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